Business Intelligence

Building Trust in Tech Projects: Why It’s the Foundation for Digital Success

Building Trust in Tech Projects: Why It’s the Foundation for Digital Success July 09, 2025 at 12:20 PM | Est. read time: 6 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. In the fast-moving world of technology, one factor stands out as a true differentiator for successful digital projects: […]

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Go-to-Market Engineer: The Bridge Between Technical Innovation and Business Success

Go-to-Market Engineer: The Bridge Between Technical Innovation and Business Success July 04, 2025 at 12:37 PM | Est. read time: 8 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. In an era where technology evolves at lightning speed and competition is fierce, businesses need more than just a great

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Business Intelligence Demystified: Your Complete Guide to Smarter Data-Driven Decisions

Business Intelligence Demystified: Your Complete Guide to Smarter Data-Driven Decisions July 03, 2025 at 11:10 AM | Est. read time: 7 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. In today’s digital era, data is everywhere. From smartphones and smartwatches to social media, sensors, and online transactions, we are

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Big Data Explained: What It Is, Why It Matters, and How It’s Transforming Business

Big Data Explained: What It Is, Why It Matters, and How It’s Transforming Business July 01, 2025 at 01:15 PM | Est. read time: 8 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. Big Data is more than just a buzzword—it’s a driving force behind the digital transformation reshaping

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Big Data Explained: What It Is, Why It Matters, and How It’s Transforming Business

Big Data Explained: What It Is, Why It Matters, and How It’s Transforming Business July 01, 2025 at 01:15 PM | Est. read time: 8 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. Big Data is more than just a buzzword—it’s a driving force behind the digital transformation reshaping

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QlikView Explained: Unlocking Business Intelligence for Data-Driven Decisions

QlikView Explained: Unlocking Business Intelligence for Data-Driven Decisions July 01, 2025 at 01:11 PM | Est. read time: 4 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. What is QlikView? QlikView is a robust Business Intelligence (BI) software solution designed to help companies organize, analyze, share, and monitor their

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Private Blockchains and IoT: The New Frontier for Security, Efficiency, and Cost Reduction

Private Blockchains and IoT: The New Frontier for Security, Efficiency, and Cost Reduction June 27, 2025 at 02:43 PM | Est. read time: 7 min By Mariana de Mello Borges Expert in Content Marketing and head of marketing. The intersection of blockchain technology and the Internet of Things (IoT) is transforming how modern businesses operate.

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People Analytics: How to Leverage Your Human Resources Department

The Human Resources Department plays a pivotal role in managing a company’s most valuable asset: its people. From hiring top talent and providing training to monitoring performance and career progression, HR tasks demand time and resources that are often stretched thin. This is where People Analytics comes in. By leveraging technology, HR teams can automate

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