Data Science

How to use machine learning to intelligently plan an ad space

When we talk about advertising, it is very important to know how many people will be reached by the ad, mainly to guarantee that the investment made will be reverted in profit. No wonder a 30-second Super Bowl halftime ad can cost around $5.6 million. The more people see the advertisement, the greater the number […]

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How much would a tech project cost my business?

The price of a technology project can divide opinions in the corporate world. While some business people think that the cost of this investment is a simple dollar amount, many entrepreneurs do not invest in digital solutions because they think that such solutions would cost a huge amount of money. Regardless of your specific opinion,

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Business and Data-Driven Decisions: Where to Start and Why Start?

Business and data-driven decision-making can be a trap for the unprepared. You, the business owner or project manager, have all the information you need to succeed; but what if you don’t know exactly where to start? This article provides a step-by-step approach defining how and why it is important to make decisions based on data,

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Why start developing your technology project at the beginning of the year?

It’s a new year! Some people may be thinking, “What better way to get things going than with a brand-new technology project?” But before you start developing your new tech project, make sure you have these three things planned out. Photo credits by Umberto on Unsplash.  Define the scope of your tech project. What do

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Trend 2023: More and more companies are using data engineering

2020 was an eventful year for data engineering with the emergence of new tools and techniques. Since that year, software development is advancing at a rapid pace with an increasing number of companies using data engineering in their projects. Data engineers are tasked with tasks like structuring, cleansing, and processing raw data into meaningful information

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AI and data analysis: what is the relation between these concepts?

Artificial Intelligence and Data Analytics are two very different concepts that are commonly associated with the business world. Therefore, this article was developed to associate these concepts and explain the relationship between them. First, it should be noted that the purpose of AI is to create machines that can perform tasks, using the skills and

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What does your business need to become a Data-Driven Organization?

Many organizations are struggling with the huge data they have and how to best use it. Data-Driven Organizations have a set of common characteristics that focus on developing a continuous process of innovation, which hopefully will lead them to become more successful than those that have not. The following article will discuss what these characteristics

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