When we talk about advertising, it is very important to know how many people will be reached by the ad, mainly to guarantee that the investment made will be reverted in profit. No wonder a 30-second Super Bowl halftime ad can cost around $5.6 million. The more people see the advertisement, the greater the number […]
How to use machine learning to intelligently plan an ad space Read More »
The price of a technology project can divide opinions in the corporate world. While some business people think that the cost of this investment is a simple dollar amount, many entrepreneurs do not invest in digital solutions because they think that such solutions would cost a huge amount of money. Regardless of your specific opinion,
Business and data-driven decision-making can be a trap for the unprepared. You, the business owner or project manager, have all the information you need to succeed; but what if you don’t know exactly where to start? This article provides a step-by-step approach defining how and why it is important to make decisions based on data,
Business and Data-Driven Decisions: Where to Start and Why Start? Read More »
As organizations adapt to the ever-changing digital world, they are using data science to dominate their competitors and elevate themselves as an established niche market. To keep up with the fast pace and demands in the evolution of their business, it is necessary for organizations to invest in research techniques. Predictive analytics is a good
What is the importance of data science in companies? Read More »
It’s a new year! Some people may be thinking, “What better way to get things going than with a brand-new technology project?” But before you start developing your new tech project, make sure you have these three things planned out. Photo credits by Umberto on Unsplash. Define the scope of your tech project. What do
Why start developing your technology project at the beginning of the year? Read More »
2020 was an eventful year for data engineering with the emergence of new tools and techniques. Since that year, software development is advancing at a rapid pace with an increasing number of companies using data engineering in their projects. Data engineers are tasked with tasks like structuring, cleansing, and processing raw data into meaningful information
Trend 2023: More and more companies are using data engineering Read More »
The web development landscape is constantly changing, with new libraries and frameworks being released every day. And in this scenario, Next.js has been gaining ample space, with more and more users worldwide. In this article, we will discuss why Next excites the BIX Tech team and how this solution can be good for you too.
Artificial Intelligence and Data Analytics are two very different concepts that are commonly associated with the business world. Therefore, this article was developed to associate these concepts and explain the relationship between them. First, it should be noted that the purpose of AI is to create machines that can perform tasks, using the skills and
AI and data analysis: what is the relation between these concepts? Read More »
Many organizations are struggling with the huge data they have and how to best use it. Data-Driven Organizations have a set of common characteristics that focus on developing a continuous process of innovation, which hopefully will lead them to become more successful than those that have not. The following article will discuss what these characteristics
What does your business need to become a Data-Driven Organization? Read More »
In the last few decades, companies have started to collect vast amounts of data about their customers’ interests, behaviors, and buying habits. Optimizing a sales team’s performance is just one of the advantages this has provided. However, to ensure that you’re making the most out of your data and leveraging its full potential for your
Steps for your business journey from Data to Insights Read More »
